Every program gets a single 0-100 score computed from six weighted factors - all of them real, verified facts about the program itself, never whether a brand paid for placement (there's no such thing here - see our privacy page and the site footer on every page).
| Factor | Weight | Why it matters |
|---|---|---|
| Commission rate | 30% | Higher commission = more of each sale you generate. |
| Revenue per sale | 25% | Average order value × commission - the real dollar amount per referral, not just the rate. |
| Cookie duration | 15% | Longer attribution windows mean you still get credit if someone buys days later. |
| Approval friction | 10% | Programs that don't require manual approval score higher - one less barrier to actually earning. |
| Product variety | 10% | Brands with more products to promote give you more content angles. |
| Search trend momentum | 10% | A bonus for brands with real, currently-rising search interest (see Google Trends note below) - optional, most brands don't have this signal yet. |
The ring's color is a continuous gradient from red to green, not three hard buckets - a 59 and a 61 look almost identical, because they basically are. As a rough guide:
A high score doesn't mean a brand is trending, popular, or a good stylistic fit for your audience - just that the program's terms are favorable on paper. "Search trend" signals shown elsewhere on the site reflect Google search interest, not earnings potential, and are scored separately. Not every program has every input yet (e.g. revenue-per-sale and product variety are best-effort estimates, not confirmed brand data) - missing inputs count as zero, not as a penalty applied unfairly.
Back to the directoryOpportunity scores are computed from commission rate, cookie duration, approval friction, and program status — not sponsored placement (how it's calculated). "Trending" signals (where shown) reflect search interest, not earnings. Data refreshes daily. · Privacy